Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
|Run time||90 minutes|
|DVD Release Date||August 23, 2011|
|Studio||Sony Pictures Classics|
|MPAA||PG-13 (Rated PG-13 for some language and sexual material)|
|Watch Movie Trailer||POM Wonderful: Greatest Movie Ever Sold Trailer|
|Where to Rent||Netflix Redbox|