POM Wonderful: Greatest Movie Ever Sold (2011)

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POM Wonderful: Greatest Movie Ever Sold

Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.

Movie Details

DVD Release Date August 23, 2011
Run time 90 minutes
Starring Morgan Spurlock
Director Morgan Spurlock
Studio Sony Pictures Classics
MPAA PG-13
Gross $638,476
IMDb Rating
6.6
Genre(s) Comedy, Documentary
Where to buy
Buy DVD | Blu-ray
Rent it
Find it on Netflix

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